Playbook5 min read
The weekly reputation routine for local businesses
A simple cadence for review replies, competitor checks, and content ideas — takes 20 minutes once a week.
Resources
Practical reading for local businesses
Real frameworks for reviews, competitor strategy, and reputation — written for owners and operators, not marketing agencies.
Featured · Guide8 min read
The 1–3★ review playbook: how to reply in a way that earns a second chance
Most owners reply to negative reviews defensively — and lose the customer twice. Here is the framework to draft replies that work for the next reader, not just the unhappy one.
Inside the guide
- How to acknowledge without admitting fault
- The 'specific fix' line that converts skeptics
- When to invite the customer back, and when to let it go
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All resources
Primer6 min read
What customers compare before choosing a local business
The visible signals that shape trust before someone walks through your door — and which ones you can actually control.
Guide7 min read
Reading negative reviews without getting overwhelmed
Separate noisy one-off complaints from the patterns that actually cost repeat visits.
Primer4 min read
Why your star rating isn't your real reputation score
The signals that matter more than stars — recency, response rate, and theme depth.
Guide5 min read
Protecting your Google Business Profile from competitors
The settings, edits, and review habits that prevent ranking dips and unwanted profile changes.
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